• Career overview

    Working as an Account Manager / Customer Success Manager.

     

    Almost 11 years of experience: 2 years in Tech (at Adobe), 4 years working for creative agencies (at DDB / 14 agency, Shuttlerock, etc.) and 5 years in Digital Marketing and Communications.

     

    I am a native French speaker with full fluency in Spanish and English.

  • work summary

    charlene_lecuyer

    Adobe

    Barcelona, Spain.

    March 2022 to now

    Working as a Solution Account Manager at Adobe, I am helping Adobe enterprise customers to be successful with all Adobe Digital Experience solutions, finding solutions to help them achieve their business goals.

     

    As a Solution Account Manager, I have developed my expertise on all Adobe enterprise business solutions, within the Digital Experience portfolio, to become the trusted advisor of my customers.

     

    I am handling relationships with my accounts and partners, driving business and growing the annual recurring revenue of these accounts.

     

    I also play an active role within the communities of the solutions I am focusing on, as well as for the site council (organization of internal events and activities for the office of Barcelona).

     

    EMEA winner of the Adobe Platinum Club 2022.

     

    Attainment in 2023 (Ibérica market):

    • Q2: 113,6%
    • Q3: 117,6%
    • Q4: 108,4%

     

    Attainment in 2022 (Nordic market):

    • Q2: 125%
    • Q3: 125%
    • Q4: 123,6%
    charlene_lecuyer

    Shuttlerock

    Remote from Barcelona, Spain.

    December 2020 to February 2022

    I worked as a Account Manager at Shuttlerock, a tech creative agency / CaaS company (Creative-as-a-Service) where I was empowering global brands such as UNICEF, the Estée Lauder Companies, L'Oréal, Pernod Ricard, Hyatt Hotels Corporation, Procter & Gamble, Edgewell Personal Care, etc. and Global agencies such as Dentsu with handcrafted video creatives, for the SEMEA market (France and Southern Europe).

    • Delivered best in class service to our client partners through creative expertise.
    • Educated clients on industry creative trends, new service offerings, and best practices.
    • Worked with our clients’ creative and media buying teams to understand their brand guidelines and communicate it to Shuttlerock internal production teams.
    • Built strong client relationships both within our brands and across our main channel partners (eg: Meta, TikTok, Google).
    • Packaging our product suite in the most compelling way relative to a brand's objectives.
    • Onboarded new partners onto the Shuttlerock platform (= ShuttlerockCloud) whilst driving for repeat orders post the initial project.
    • Worked directly with channel partners (e.g: Meta, Google), advertisers, and their agencies to optimize ad creative for a mobile experience.
    • Delivered on creative projects within committed timeframes.
    • Partnered with central teams to deliver relevant feedback and ideas that enhance our content and product roadmap.

    Clients: UNICEF, the Estée Lauder Companies, L'Oréal, Pernod Ricard, Hyatt Hotels Corporation, Procter & Gamble, Edgewell Personal Care, etc.

    charlene_lecuyer

    14 Agency

    Barcelona, Spain.

    May to November 2020

    CUPRA Department at 14, Creative Agency part of DDB Group (Omnicom Group).

    • Served as a communication link between the client and the creative agency to generate digital assets and relevant copy for CUPRA brand's website (CUPRA CONNECT, Lifestyle section, etc.).
    • Managed the production of digital assets for new product launches.
    • Liaised with clients to identify project requirements.
    • Produced copy and production briefs.

     

    Client: CUPRA

    charlene_lecuyer

    14 Agency

    Barcelona, Spain.

    Oct. 2018 to May 2020

    Brand Experience Department at 14, Creative Agency part of DDB Group (Omnicom Group).

    • Launched an event management digital platform to manage CRM and build websites.
    • Launched SEAT Events mobile app.
    • Coordinated the guest management team members' work (3 account executives) for the Commercial Day event.
    • Managed digital communications for SEAT at Primavera Sound festival and Sónar+D MasterClasses by SEAT among other events.
    • Coordinated event agencies for the flawless guest management for the launch of the all-New SEAT Leon and the CUPRA Night event.
    • Managed communications to enhance the guest digital experience.
    • Provided timely communication between relevant departments including creative (designer, copywriter, etc.) and digital (developers).
    • Managed the relationship with the clients and all stakeholders.
    • Sent surveys and generated reports in order to make smarter decisions curated from attendee data.

    Clients: SEAT / CUPRA

    charlene_lecuyer

    Good2b PR Agency

    Barcelona, Spain.

    2018

    • Developed and executed successful event PR and influencer marketing campaigns.
    • Managed up to 5 social media accounts, paid social advertising and email marketing campaigns to promote events.
    • Leveraged live social media coverage during events.
    • Developed content ideas for the online magazine.
    • Reported on ticket sales and performance of marketing campaigns.
    • Managed the relationship with the clients and all stakeholders (labels, artist managers, designers, etc).

    Clients (music industry):

    Mr. Wonderful

    Mr. Wonderful 

    Barcelona, Spain.

    2017

    • Coordinated public relations activities for my markets (partnerships with Paulette Magazine, Stylist, Flow Magazine, Marie-Claire, Cosmopolitan, Elle Magazine, Elle Zen, Calme Magazine, Marie-France, Be Magazine, Femme Actuelle, etc.).
    • Leveraged market growth thanks to co-branding strategic partnerships (Bensimon, etc.).
    • Identified and built relationships with prominent media, bloggers and influencers in the fashion and lifestyle industries.
    • Monitored, analyzed and communicated PR results.
    • Translated brand elements into plans for the launch of new products across different categories such as Home, Fashion and Kids.
    • Measured and reported performance of marketing campaigns and assessed ROI and KPIs.
    • Developed content ideas for the online magazine.
    • Managed social media accounts with up to 100k followers.

    Mr. Wonderful (in-house, design studio).

    charlene_lecuyer

    The Hidden People

    Barcelona, Spain.

    2012 - 2017

    • Promoted events (Off weeks 2012 to 2017) through PR, social media, email marketing campaigns and landing page creation. 
    • Assisted on-site logistics for events with up to 700 attendees.
    charlene_lecuyer

    Éditions Maison des Langues / Difusión 

    Barcelona, Spain.

    2016 - 2017

    • Coordinated digital agencies for the flawless creation of a new online store.
    • Managed paid advertising (PPC and social ads) and email marketing campaigns to promote events and digital learning platforms.
    • Monitored, analyzed and communicated PR results.
    • Sent surveys and generated reports in order to make smarter decisions curated from event attendee data.
    • Managed and optimized website content.
    • Executed successful SEO strategies.
    • Managed blog and social media accounts.

    EMDL Maison des Langues (in-house, editorial house).

    charlene_lecuyer

    ESL Education

    Barcelona, Spain.

    2015

    • Leveraged market growth thanks to partnerships with media, bloggers and influencers.
    • Identified and built relationships with prominent media, bloggers and influencers in the travel industry.
    • Monitored, analyzed and communicated PR results.
    • Executed successful SEO strategies.
    • Managed social media accounts.
    • Developed content ideas for the blog.
    • Created, measured and optimized email marketing campaigns.

    ESL Education (in-house, education provider).

    charlene_lecuyer

    Nautal

    Barcelona, Spain.

    2014 - 2015

    • Implemented effective SEO strategies.
    • Leveraged market growth thanks to strategic partnerships.
    • Identified and built relationships with prominent media, bloggers and influencers in the tourism industry.
    • Monitored, analyzed and communicated PR results.
    • Coordinated PPC campaigns execution.
    • Managed and optimized website content.
    • Built and nurtured an online community.
    • Managed blog and social media.
    • Created, measured and optimized email marketing campaigns.

    Nautal (in-house).

    charlene_lecuyer

    Naskeo Environnement

    Paris, France.

    2013 - 2014

    • Coordinated digital agencies for the flawless creation of a new corporate corporate website.
    • Managed the successful implementation of SEO strategies.
    • Managed and optimized website content.
    • Monitored, analyzed and communicated PR results.
    • Managed blog and social media.
    • Created, measured and optimized email marketing campaigns.
    • Supervised exhibition stand design and printed marketing materials creation.

    Naskeo Environnement (in-house).

  • Key Competencies

     

    Account management

    Project management

    Creative strategy

    Sales & Partnerships

  • academic background

    charlene_lecuyer

    Paris, France.

    2013 - 2014

     

    Master's Degree in 'Digital Communications & Innovation', in partnership with Sciences Po Aix (double degree).

    Master's Degree validated with Highest Honors.
    Master thesis published and on sale [available on this link].

    charlene_lecuyer

    2013 - 2014

     

    Master's Degree in 'Strategic Information Management', in partnership with ISCPA (double degree).

    Master's Degree validated with Highest Honors.

    Master thesis published and on sale [available on this link].

    charlene_lecuyer

    Barcelona, Spain.

    February to July 2013

     

    Master’s Degree (M1) in 'Work, Organizational, and Personnel Psychology'.

    Erasmus Mundus Programme (validated).

    charlene_lecuyer

    Amsterdam, The Netherlands.

    February to June 2012

     

    Bachelor’s Degree of ‘Social and Human Sciences, Psychology’. [Diploma on this link]

    Erasmus Programme (validated).

     

    charlene_lecuyer

    Paris, France.

    2008 - 2013

     

    Master’s Degree (M1) in Work, Organizational and Personnel Psychology’ & Bachelor’s Degree of ‘Social and Human Sciences, Psychology’.

    Bachelor’s Degree and Master 1 validated with Honors.

  • Hobbies

    • Background and passion for personal development.
    • Trained in Mindfulness (8-week program).
    • Certified Yoga teacher (RYS Accredited Yoga Alliance 200 Hours Training School).
  • Contact me at:

    Phone: +34 644 96 39 67 / +33 6 72 37 89 64

    Email: charlene.lecuyer@gmail.com

  • Let's keep in touch

    charlene_lecuyer

    Email

    charlene_lecuyer

    Linkedin